![]() ![]() ![]() In 2019, AG Jeans announced a 12-month partnership with Water For People, a nonprofit organization working towards increased access to water in developing countries. Chung and AG Jeans organized a number of debut parties in London, New York, and Los Angeles to celebrate the release of the line inspired by fashion of the 1960s and 1970s. In January 2015, AG Jeans collaborated with model and designer Alexa Chung to create a line of jeans. In 2019, the company installed a water-recycling system that reduced its water waste and allows it operate almost entirely on recycled water. In 2017, it upgraded its use of laser technology to distress jeans. In 2016, its headquarters were retrofitted with solar panels. By 2014, its facilities began using energy-efficient cloth washers and upgraded to dryers that reused heat. ĪG Jeans has focused on sustainability as its chief distinguishing feature as a brand since 2010. He introduced the company's "boyfriend" style of jeans and implemented several changes, beginning a resurgence in the business. Several creative directors were hired to replace Goldschmied before the appointment of Ku's son, Samuel Ku, in 2008. The company experienced a decline in business from 2004 to 2008, with retailers Nordstrom and Anthropologie both stopping their purchases from AG. In 2004, Ku bought out Goldschmied for full ownership of AG, including the brand name. The company's apparel entered the market in September 2001. The company was initially a collaboration between Goldschmied and Ku's Koos Manufacturing, a producer of denim apparel for several brands including Abercrombie & Fitch, Banana Republic, Gap, J.Crew, and Lucky Brand. ![]() Since 2010, AG Jeans has implemented a number of sustainability measures at its facilities including a water-filtration system that allows it to operate almost entirely on recycled water.ĪG Jeans was founded in Downtown Los Angeles in 2000 by Italian designer Adriano Goldschmied and Korean-American jeans manufacturer Yul Ku. The company has 16 retail stores across the United States and a new location on Madison Avenue in New York expected to open in late 2020. AG Jeans was also co-founded by Italian designer Adriano Goldschmied who left the company in 2004 and sold his share of the business, as well as his namesake brand, to Ku. Founded in 2000 in Los Angeles, California, the company is owned by its co-founder Yul Ku, whose Koos Manufacturing previously produced jeans for several well-known brands. Special thanks to AG for sponsoring this post.AG Adriano Goldschmied or AG Jeans is an American clothing company with a focus on denim apparel created with sustainable manufacturing methods. Legging Ankle Jeans c/o AG // Austen Tank c/o AG // Mules: Dolce Vita // Bag c/o Rebecca Minkoff // Necklace & Bracelet Set c/o Kendra Scott // Earrings c/o Purple Peridot Bonus: from 5/18-5/22 they are having their Friends & Family sale which is 25% off site wide! If you’re like me and had been wanting to pull the trigger on their infamous denim, now is the chance to get it at a great price. Be sure to check out their tops and shirts and tees. Today I am also styling their Austen Tank in the prettiest tile print. What I didn’t realize is that AG makes clothing besides jeans, and it is all just as fabulous as their denim. Let’s just say I wanted to do my research before sharing them with you all. I’ve already featured them twice on the blog ( here and here). I have been wanting the non-maternity version since I’ve been able to button my regular jeans, and I jumped at the chance to get them. Even I didn’t realize how many times I wore them until I searched to link for this post. They were obviously my favorite pair of maternity jeans. I had their iconic, ever popular legging ankle jeans seen a total of EIGHT times on the blog during my pregnancy ( here, here, here, here, here, here, here, and here if you’d like to check it out). If ever there was a time to invest in a pair of jeans that make you feel good, it is when you are pregnant. I had my first pair of AG brand jeans while I was pregnant. The timing worked out perfectly when I got an email from AG asking if I wanted to work together for a post. I wanted jeans I felt good in, ones that really fit well. I mentioned this in a recent post, but I feel like my closet is perpetually full of jeans but never ones I really love. Today we are talking denim, specifically finding the right jeans with AG. ![]()
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